Events & Attractions Strategy

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Consultation has concluded - thank you for your input

The Event Attractions Strategy Survey has now closed. Thank you for your feedback. We're reviewing what we've heard.

Over the past 18 months, Council has worked with the community to develop a new Events & Attractions Strategy 2025-29. The purpose of this Strategy is to guide Council's investment and define community priorities for events in Wangaratta.

Since the 2018-23 Events & Attractions Strategy was adopted, the events landscape has changed. This draft strategy incorporates the desire from the community to have diverse events calendar, which reflects our welcoming, accessible and inclusive community.

The strategy is centred around five main objectives:

1 – Collaboration

Develop partnerships that support the delivery of events within the Municipality.

2 – Attraction & Marketing

Increase the tourism and economic benefit to the community through marquee event delivery and support, via council funded or commercially operated events.

3 – Resource Management

Reduce environmental impacts, improve sustainability and increase community accessibility at events held within the Municipality.

4 – Alignment

Formalise event funding criteria and post event evaluation to ensure investment aligns with the council plan.

5 – Review & Assess

Review the current council event program and event attraction program to ensure community satisfaction, and assess council supported events in line with community and council priorities.


The full draft strategy is located in the sidebar under 'documents' or can be downloaded here


The Event Attractions Strategy Survey has now closed. Thank you for your feedback. We're reviewing what we've heard.

Over the past 18 months, Council has worked with the community to develop a new Events & Attractions Strategy 2025-29. The purpose of this Strategy is to guide Council's investment and define community priorities for events in Wangaratta.

Since the 2018-23 Events & Attractions Strategy was adopted, the events landscape has changed. This draft strategy incorporates the desire from the community to have diverse events calendar, which reflects our welcoming, accessible and inclusive community.

The strategy is centred around five main objectives:

1 – Collaboration

Develop partnerships that support the delivery of events within the Municipality.

2 – Attraction & Marketing

Increase the tourism and economic benefit to the community through marquee event delivery and support, via council funded or commercially operated events.

3 – Resource Management

Reduce environmental impacts, improve sustainability and increase community accessibility at events held within the Municipality.

4 – Alignment

Formalise event funding criteria and post event evaluation to ensure investment aligns with the council plan.

5 – Review & Assess

Review the current council event program and event attraction program to ensure community satisfaction, and assess council supported events in line with community and council priorities.


The full draft strategy is located in the sidebar under 'documents' or can be downloaded here


  • CLOSED: This survey has concluded.

    Council prioritises events in our community that bring people together, create social connection and bring economic benefit to our business operators. We want to make sure that the community is heard, and this is your opportunity.

    Please read the strategy and see if aligns with our community values and what residents will want to see and do in our city. 

    The feedback survey will be open until 28 March 2025

    Consultation has concluded - thank you for your input

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