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Over the past 18 months, Council has worked with the community to develop a new Events & Attractions Strategy 2025-29. The purpose of this Strategy is to guide Council's investment and define community priorities for events in Wangaratta.
Since the 2018-23 Events & Attractions Strategy was adopted, the events landscape has changed. This draft strategy incorporates the desire from the community to have diverse events calendar, which reflects our welcoming, accessible and inclusive community.
The strategy is centred around five main objectives:
1 – Collaboration
Develop partnerships that support the delivery of events within the Municipality.
2 – Attraction & Marketing
Increase the tourism and economic benefit to the community through marquee event delivery and support, via council funded or commercially operated events.
3 – Resource Management
Reduce environmental impacts, improve sustainability and increase community accessibility at events held within the Municipality.
4 – Alignment
Formalise event funding criteria and post event evaluation to ensure investment aligns with the council plan.
5 – Review & Assess
Review the current council event program and event attraction program to ensure community satisfaction, and assess council supported events in line with community and council priorities.
The draft Events & Attractions Strategy 2025-2029 was endorsed for public exhibition on 25 February 2025, and will be open for comment until 28 March 2025.
The full strategy is located in the sidebar under 'documents' or can be downloaded here
Over the past 18 months, Council has worked with the community to develop a new Events & Attractions Strategy 2025-29. The purpose of this Strategy is to guide Council's investment and define community priorities for events in Wangaratta.
Since the 2018-23 Events & Attractions Strategy was adopted, the events landscape has changed. This draft strategy incorporates the desire from the community to have diverse events calendar, which reflects our welcoming, accessible and inclusive community.
The strategy is centred around five main objectives:
1 – Collaboration
Develop partnerships that support the delivery of events within the Municipality.
2 – Attraction & Marketing
Increase the tourism and economic benefit to the community through marquee event delivery and support, via council funded or commercially operated events.
3 – Resource Management
Reduce environmental impacts, improve sustainability and increase community accessibility at events held within the Municipality.
4 – Alignment
Formalise event funding criteria and post event evaluation to ensure investment aligns with the council plan.
5 – Review & Assess
Review the current council event program and event attraction program to ensure community satisfaction, and assess council supported events in line with community and council priorities.
The draft Events & Attractions Strategy 2025-2029 was endorsed for public exhibition on 25 February 2025, and will be open for comment until 28 March 2025.
The full strategy is located in the sidebar under 'documents' or can be downloaded here
Council prioritises events in our community that bring people together, create social connection and bring economic benefit to our business operators. We want to make sure that the community is heard, and this is your opportunity.
Please read the strategy and see if aligns with our community values and what residents will want to see and do in our city.
The feedback survey will be open until 28 March 2025
