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Consultation has concluded - thank you for your input
The Event & Attractions Strategy has now been adopted. The final strategy can be downloaded from the side bar of this webpage.
Over the past 18 months, Council has worked with the community to develop a new Events & Attractions Strategy 2025-29. The purpose of this Strategy is to guide Council's investment and define community priorities for events in Wangaratta.
Since the 2018-23 Events & Attractions Strategy was adopted, the events landscape has changed. This draft strategy incorporates the desire from the community to have diverse events calendar, which reflects our welcoming, accessible and inclusive community.
The strategy is centred around five main objectives:
1 – Collaboration
Develop partnerships that support the delivery of events within the Municipality.
2 – Attraction & Marketing
Increase the tourism and economic benefit to the community through marquee event delivery and support, via council funded or commercially operated events.
3 – Resource Management
Reduce environmental impacts, improve sustainability and increase community accessibility at events held within the Municipality.
4 – Alignment
Formalise event funding criteria and post event evaluation to ensure investment aligns with the council plan.
5 – Review & Assess
Review the current council event program and event attraction program to ensure community satisfaction, and assess council supported events in line with community and council priorities.
The full draft strategy is located in the sidebar under 'documents' or can be downloaded here
The Event & Attractions Strategy has now been adopted. The final strategy can be downloaded from the side bar of this webpage.
Over the past 18 months, Council has worked with the community to develop a new Events & Attractions Strategy 2025-29. The purpose of this Strategy is to guide Council's investment and define community priorities for events in Wangaratta.
Since the 2018-23 Events & Attractions Strategy was adopted, the events landscape has changed. This draft strategy incorporates the desire from the community to have diverse events calendar, which reflects our welcoming, accessible and inclusive community.
The strategy is centred around five main objectives:
1 – Collaboration
Develop partnerships that support the delivery of events within the Municipality.
2 – Attraction & Marketing
Increase the tourism and economic benefit to the community through marquee event delivery and support, via council funded or commercially operated events.
3 – Resource Management
Reduce environmental impacts, improve sustainability and increase community accessibility at events held within the Municipality.
4 – Alignment
Formalise event funding criteria and post event evaluation to ensure investment aligns with the council plan.
5 – Review & Assess
Review the current council event program and event attraction program to ensure community satisfaction, and assess council supported events in line with community and council priorities.
The full draft strategy is located in the sidebar under 'documents' or can be downloaded here
Share Events & Attractions Strategy 2025-2029 Adopted on FacebookShare Events & Attractions Strategy 2025-2029 Adopted on TwitterShare Events & Attractions Strategy 2025-2029 Adopted on LinkedinEmail Events & Attractions Strategy 2025-2029 Adopted link
The Events & Attractions Strategy will provide guidance for Council on the direction of events over the coming years. We are pleased to have had community input in to this strategy and look forward to activating our community accordingly.
The final strategy can now be downloaded on the side bar of this page and on Council's website under Strategies and Plans.
